Alpinestars is a manufacturer of technical, high performance protective gear for motorcycle and auto racing in addition to other action sports. Founded in 1963 by Sante Mazzarolo in Asolo, Italy, the company began making hiking and ski boots, but quickly shifted focus to making boots for motocross racing as well as road racing. In the 1990s, the company branched out into all types of protective gear for motorcycling, ranging from technical Gore-Tex Touring Gear to sport gloves and jackets to full leather suits.
Alpinestars leather suits and protective motorcycle gear can be found on numerous champions from MotoGP and World Superbike. Alpinestars Motocross gear is used by numerous AMA and World Motocross champions.